MSc in Digital Marketing
by Admin
Posted on 16-09-2022 09:39 AM
Balancing search and display for digital display ads is important.
Marketers tend to look at the last search and attribute all of the effectiveness of this. This, in turn, disregards other
marketing
efforts, which establish brand value within the consumer's mind. Comscore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search. This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page.
The minimum entry requirements for the msc in digital marketing and analytics are: a minimum second class level 8 honours degree (2. 2) in a cognate discipline from a recognised third level institution or an equivalent professional qualification such as mmii. In addition, for applicants whose first language is not english and who have not undertaken their undergraduate degree through english the following is required: the minimum requirement for a non-native english speaker is greater or equal to b2+ in the common european framework of reference for languages for admission. Non-eu applicants, residents outside ireland/eu, must apply directly to the international admissions office at dbs.
The vision of the msc in digital marketing is to be a fiercely modern, relevant, and rigorous course graduating the best marketers in the country who are experts in both marketing as a field and digital marketing, specifically, and are hired at the top business companies in ireland and around the world. This masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace.
Introduction click here for information on our next live webinar for this programme. Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the internet of things are changing the way marketing is designed and executed. The msc in digital marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. Graduates from the msc in digital marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Programmes you might also like
During this degree, you can:
develop creative content, apply seo and explore cyberpsychology and its ability to alter human behaviours within the context of real life digital marketing campaigns;
experience an internationalised campus with large numbers of european and asian students undertaking degree programmes who bring a global focus to your learning experience;
enjoy lecturers’ wealth of industry experience and the faculty’s extensive links with industry, commerce and the public sector;
undertake a semester or a year abroad at one of ait’s overseas partner universities. For example, ait has business links with the aix marseille université, aix-en-provence, france and the university of graz, austria.
On this degree, you can: develop creative content, apply seo and explore cyberpsychology & its ability to alter human behaviours within the context of real life company’s digital marketing campaigns. Experience an internationalised campus with large numbers of european and asian students undertaking degree programmes who bring a global focus to your learning experience. Enjoy lecturers’ extensive industry experience and the faculty’s extensive links with industry, commerce and the public sector. Undertake a semester or a year of your degree at one of tus’s overseas partner universities. For example, tus has business links with the aix marseille université, aix-en-provence and the university of graz, austria.
A place on any of our programmes can be secured with a 5% deposit. For full-time (boot camp) programmes, the balance must be paid in full before course commencement. For part-time programmes students will be required to pay 45% of the fees before the start of the course, with the remaining balance due within 30 days of the course commencing.